B2B Jewelry Website Optimization • Product Presentation
Incidis Wedding Bands is a wholesale-focused jewelry brand specializing in wedding bands across multiple precious metal options, finishes, and sizing variations. The project focused on improving the overall presentation of the catalog, creating a more refined brand experience, and organizing product information in a clearer and more professional way for wholesale buyers.
The existing website already contained the core product catalog, imagery, and SKU system, but the overall customer experience felt incomplete and difficult to navigate from a presentation standpoint.
Products lacked descriptive titles and detailed information, making the catalog feel more technical than customer-focused. Important purchasing details such as metal options, widths, ring sizes, and customization availability were not being communicated clearly, limiting both product clarity and overall brand presentation.
The goal was to transform the website into a more polished and informative wholesale showcase while improving the overall structure and long-term visibility of the catalog.
Existing Wix Wholesale website refinement
Product catalog organization
Product presentation improvements
Collection and product page optimization
Product title creation and optimization
Product specification organization
Ring width and sizing variation setup
Precious metal and color option structuring
Product image enhancement and editing
Brand presentation improvements
Visual consistency support
Ongoing SEO optimization and content improvements